Laughing Cow takes to the road

Laughing Cow photobooth

The Laughing Cow, in its Mini Cravings format, is touring the UK on a sampling campaign which also gives the public a chance to win “what they really crave”.

Newly launched and targeting female adult ‘snackers’, The Laughing Cow Mini Cravings contains 14 calories per cube and is available in a range of flavours. These include Original, Cheddar, Smoked Cheese, Blue Cheese, Ham & Herbs, Garlic & Herb and Three Cheese.

The Mini Cravings experiential campaign is travelling the country throughout August, offering consumers the chance of winning one of two daily prizes, ranging from a GHD Curve Creative Curl Wand to a Nespresso Coffee Maker. Visitors to The Laughing Cow Mini Cravings cube have to take a snap of themselves in the cube and upload it to Facebook. Winners will then be chosen from the Mini Cravings’ album on The Laughing Cow Facebook page.

Senior Brand Manager Alessandra Laraud commented: “Mini Cravings offers a new way of snacking, providing the answer to those pre-dinner cravings without spoiling appetites. Our partner bloggers have chosen the prizes based on some of the most craved items talked about by our target audience and we are confident that the cube will help us raise awareness and educate about this unique food form in soft cheese”.