JTI is launching new limited edition packs for its Benson & Hedges Gold premium cigarette brand, which will be available from September for four weeks while stocks last.
The three new pack designs combine a series of patterns which are inspired by the elegance, style and heritage of British Members Clubs.
Providing retailers with the opportunity for generous profit margins, Premium cigarettes remain a key sector within the tobacco category and an important source of income for retailers. Benson & Hedges Gold has an 18.4% share of the UK Premium cigarette sector and a 3.2% share of the total UK cigarette market. The three limited edition designs will be available to all channels in packs of King Size 20s at an rrp of £9.15.
Jeremy Blackburn, JTI Head of Communications, commented: “Since launching in 1873, Benson & Hedges has been synonymous with quality and prestige, evolving over the years to become the most recognisable tobacco brand in the UK. The new limited edition packs celebrate this iconic brand and reinforce the timeless style of Benson & Hedges.”