Arla Foods UK has launched Feed Life, a new brand platform that brings together its dairy products under a single message focused on helping consumers make better food choices.
The platform will be used across Arla’s marketing and communications activity in the UK, helping consumers make stronger connections between the company’s products and the role dairy can play in everyday diets.
Feed Life is the next step in Arla’s brand strategy following its nationwide out-of-home campaign in 2025, which featured products including Arla Cravendale, Arla Protein and Arla Skyr under the Arla name.
The first major campaign under the new platform, ‘Breakfast Yourself to Victory’, will encourage consumers to make time for breakfast as part of a balanced diet.
It will run across TV, digital, social media, influencer activity, experiential events and out-of-home advertising.
Arla said Feed Life will also support future activity around health, food security, sustainability, farming and local communities.
