Pernod Ricard has added a new £13.99 price-mark to 70cl bottles of Lamb’s Spiced Rum amidst rapid category growth (up 70% in convenience).
Chris Shead, Off-Trade Channel Director for Pernod Ricard UK, commented: “Spiced Rum represents a significant opportunity for convenience retailers and Lamb’s Spiced Rum performance has been on the up since the brand introduced energetic new packaging in 2019. With 61% of shoppers believing PMPs offer better value for money than a non-price-marked pack, they give consumers the confidence they are being offered good value, helping retailers shift more stock and keep shelves rotating.”
The new 70cl £13.99 PMPs are available now from all major wholesalers.
