Lambert & Butler and L&B Blue will be available from June in limited edition packs, as part of the brand’s Lambert & Butler says ‘Hi’ campaign.
Lambert & Butler Silver’s ‘Sunday best’ packaging says “Hi to trusted, premium quality”. Meanwhile, L&B Blue says “Hi to banter since 1901” with its ‘dapper’ limited edition design.
Imperial Tobacco Brand Manager Madeleine Pearce commented: “One in four packs sold in the premium sector today is Lambert & Butler Silver, while L&B Blue’s total market share has catapulted to almost 4% since its 2014 launch.
“Retailers looking to increase their sales should ensure they stock up on both these profit-driving tobacco brands while the offer lasts.”
Lambert & Butler Silver limited edition packs are currently available in King Size, Full Flavour 20s in standard packs at £8.85 rrp. L&B Blue limited edition packs are currently available in King Size, full flavour 19s in both standard pack at £7.35 rrp and PMPs at the same price.
Meanwhile, the full Lambert & Butler range is available in both standard and pricemarked packs, while stocks last.
