Jisp has joined forces with GroceryAid in a bid to increase awareness of the free, confidential welfare services available to independent retailers, and generate financial contributions for the industry charity.
Jisp Media, the new platform that help brands engage more effectively with retailers and customers, will raise money for GroceryAid through its collaboration with wholesale and FMCG brand partners by donating money every time a customer interacts with Jisp’s Scan and Save service in-store.
The initiative is forecast to grow to 500 stores by the end of the year, generating up to £12,000 in donations.
In addition, awareness of GroceryAid will be communicated directly to independent retailers through Jisp Media.
Ilann Hepworth, Managing Director of Jisp, said: “GroceryAid provides a wide range of emotional financial and practical support for independent retailers, employees and their spouses/partners and dependents across the UK, so we are delighted that this initiative will get the GroceryAid message to retailers and their employees.”
Steve Barnes, Chief Executive Officer of Grocery Aid, said: “In the last 12 months, we have seen a 163% increase in calls from independent retailers to our Helpline, which proves that awareness of GroceryAid is increasing. Working with Jisp on this initiative will raise further awareness of GroceryAid so that independent retailers know we are here for them.”
GroceryAid has been providing emotional, practical, and financial support for people working in the grocery industry since 1857. Any colleague working in the grocery industry can access the charity’s emotional and practical support, plus financial advice, from the first day of their employment. After six months of continuous employment, colleagues may be eligible for one of our non-repayable financial grants.
