Jacob’s Mini Cheddars is back on screens as it bids to build brand awareness among younger adults, with an extension of 2021’s ‘Welcome To Cheddar Town’ campaign.
On TV and video-on-demand until the end of March, the campaign is further supported with cinema and social media activities.
New animated adverts showcase a trio of the brand’s bestselling SKUs: Mini Cheddars Original, Red Leicester, and Nibblies Cheddar & Smoked Paprika.
Aslı Özen Turhan, Chief Marketing Officer at pladis UK&I, commented: “We’re back on screens to encourage even more shoppers to fall in love with Mini Cheddars – and the cheeky nature of the ad creative is set to resonate with a new generation of snackers.
“Plus, we couldn’t resist using it as an opportunity to showcase the breadth of products we now have on offer, thanks to a busy innovation pipeline over the past few years.”
