Millions unveils ‘brewtiful’ new flavour

Iron Brew Millions

Golden Casket has launched new Iron Brew Millions, adding the iconic Scottish soft drink flavour to its range of tiny chewy sweets.

Iron Brew Millions is available now in shelf-ready cases of 30 x 40g ‘ginger’-coloured packs that introduce new Millions character Ron Brew. Packs RSP at 50p.

The new product is vegetarian- and vegan-friendly and is also gluten-free.

Sales of Millions grew by 7.2% over the last 12 months, driven mostly by NPD.

A Golden Casket spokesperson said: “Pre-sale research suggests Iron Brew Millions will rapidly become a big favourite with consumers.”

To find out more, retailers can call 01475 721099, email enquiries@goldencasket.co.uk or visit millionssweets.co.uk.