Golden Casket has launched new Iron Brew Millions, adding the iconic Scottish soft drink flavour to its range of tiny chewy sweets.
Iron Brew Millions is available now in shelf-ready cases of 30 x 40g ‘ginger’-coloured packs that introduce new Millions character Ron Brew. Packs RSP at 50p.
The new product is vegetarian- and vegan-friendly and is also gluten-free.
Sales of Millions grew by 7.2% over the last 12 months, driven mostly by NPD.
A Golden Casket spokesperson said: “Pre-sale research suggests Iron Brew Millions will rapidly become a big favourite with consumers.”