There’s no doubting the popularity of desserts, and c-stores can really push basket spend by ensuring they’re on top of trends.
When it comes to offering desserts, convenience retailers can carve out a reputation for being able to provide a strong range, without having to give over space that could be used for a faster moving sector. And there’s good reason as well. A strong desserts range will undoubtedly boost basket spend, and with frozen desserts showing 2.4% year-on-year growth
Amy Mumby, National Account Manager for Coppenrath & Wiese UK, explains that her firm is attempting to drive even more consumers back into frozen desserts, by tasking its development team to create new products using high quality ingredients. “We believe the time is right for a brand to pick up the mantle and develop the category and as the market leader in convenience, we’ve already demonstrated that there is a real opportunity for Coppenrath & Wiese to invest, innovate and drive frozen dessert sales,” she says.
Mumby’s advice for c-store’s is to stock up on cheesecakes and gateaux, which combined make up 27% of all desserts sold in convenience. “If space really is tight, I would suggest stocking one fruit-based cheesecake such as Coppenrath & Wiese’s best-selling line – Strawberry Cheesecake – and a gateau that will appeal to the choc-a-holic consumer, for example, our Chocolate Gateau (our second best selling line). Chocolate Fudge Cake is also a fantastic seller due to it being quick and easy to prepare whilst still being ultimately indulgent.”
From the freezer to the chiller and Müller Dairy says its focus on retaining and growing value through innovative product launches remains in place, along with strengthening our presence in the chilled desserts market, and it promises to be a busy year with a whole host of new product development planned.
Chilled Yogurt & Pot Desserts (CYPD) generated over £2.2bn-worth of retail sales last year and the 2.3% growth rate over the past 12 months.
To capitalise on the success of the entire Müllerlight range, new packaging was introduced and the range expanded with new variants, Mischievous Milk Chocolate, Frivolous Fudge and Wickedly White Chocolate. Michael Inpong, Müller Dairy Marketing and R&D Director says: “Consumers continue to demand indulgent flavours, creamy textures and treat appeal, but without the guilt factor.
Müller Corner has also introduced four new flavours and new packaging to its existing Corner portfolio in the form of Müller de Luxe Corner. The new range of flavours includes Marc de Champagne, After Dinner Mint, Coconut Dream, and Crème Praline – designed to tap into an increasing demand for luxury, quality and indulgence in the chilled yogurts and pot desserts market.
Continuing the indulgent theme, the firm also launched a new, range of Cadbury desserts made with real melted chocolate.
Profits pour in
Ambrosia has recently extended its popular range to include a new dessert sauce perfect for pouring over strawberries and other cold desserts which is set to unlock further summer sales for retailers.
Ambrosia Devon Dream is a new proposition for the ambient dessert category and contains 80% less fat than single cream. In consumer testing, the vanilla flavoured dessert sauce has proved popular, with over 80% saying they will probably or definitely buy it.
