In-store comms. You’re doing it wrong.

Self-scanning checkout with 'Walmart: investing in American jobs' sign

You must be very careful these days as a business when it comes to ‘living your values’, as the current jargon would have it.

In other words, it’s no good just saying you care, you actually have to care. Which, granted, can be difficult when your job basically involves having to deal with staff and the general public all day every day.

But if you don’t live your values, there’s always a smartarse with a smartphone willing to give you a good rinsing via the awesome power of the worldwide interweb thingy. Step forward Walmart and its ill-thought-out self-service checkout POS material…Under The Counter