Hellmann’s has launched a new £4m marketing campaign which will leverage feedback from its fan base, which kicked off on 1st April on TV.
The campaign, which also includes print advertising, PR support and digital and social media activity, will use social listening at its heart. Positive consumer endorsements from across Hellmann’s social media channels will be used across all campaign elements under the strapline ‘The greatest thing ever created, apparently’.
Kyrie Merryman, Senior Brand Manager for Hellmann’s – Dressings, commented: “Hellmann’s has a supportive fan base and we are always humbled to hear the great things they say about us. With this in mind, we wanted to create a campaign that showcased our strong allegiance of our fans while maintaining Hellmann’s tongue in cheek personality.”
