Heineken UK is introducing a brand-new variant from its Cruzcampo world beer brand.
Cruzcampo Sevilla Orange, a “crisp and refreshing” 3.3% ABV lager brewed with the zesty flavour of Seville oranges, will be available from March in a 4x440ml can format, RSP £5.80.
The new variant is a natural extension to the Cruzcampo portfolio, inspired by its hometown of Sevilla, where it originated in 1904 – a city apparently home to more orange trees than anywhere else in the world.
With two-thirds of shoppers open to flavoured beer but often worried it will be overly sweet, Cruzcampo Sevilla Orange delivers a balanced profile. Blending Cruzcampo’s pilsner style with subtle notes of Seville orange flavour, it offers a hoppy aroma with zesty citrus notes for a light, crisp and sessionable lager.
Cruzcampo Sevilla Orange will feature as part of the multi‑million‑pound ‘Choose to Cruz’ master‑brand campaign, live on TV, digital, social and out of home from May through summer 2026. The launch will also be supported by a nationwide sampling campaign, bringing the taste of Sevilla to high‑footfall locations across the UK.
Since launching in August 2023, Cruzcampo now holds a 2.7% value share of the beer category. With the flavoured and fruit beer segment growing +12.4% year on year, Cruzcampo Sevilla Orange offers a premium option that gives retailers an opportunity to tap into rising demand.
Retailers can find out more about beer category growth and ranging by visiting Heineken UK’s Star Retailer platform.
