Bagel brand New York Bakery is returning to TV and broadcaster video on demand nationwide following the success of its biggest marketing push since 2020.
Building on strong momentum from 2025, the relaunch of ‘Bakes You There’ is running now until 14 April alongside programming on ITV2, E4, Film4 and Sky News, delivering more than 31 million impressions.
The 30‑second film centres on Lisa, a young girl transported to the streets of New York after taking a bite of her breakfast bagel, before being brought back to reality by her mum’s call. Light‑hearted and humorous, the creative leans into the escapism of great taste, using a playful twist on the intro to ‘New York, New York’ to underline the brand’s Big Apple credentials.
