Imperial Brands is expanding the blu vape range with a new Creamy Tobacco flavour for blu bar kits and blu pods.
The addition brings the blu range to 16 variants. The new flavour was developed in response to demand for tobacco‑inspired options among pod‑system users, particularly former cigarette smokers and dual users in the 29–41 age group.
Creamy Tobacco offers a rich tobacco taste with creamy smoothness. Recent research found Creamy Tobacco outperformed similar flavours on taste preference and intensity and already accounts for 80% of sales in the tobacco modern pod‑based category.
The new flavour will be available as both a blu bar kit, offering 1,000 puffs of flavour per prefilled, replaceable pod, and as a pod pack including two replacement blu pods delivering a total of 2,000 puffs per pod pack, which have an RSP of £5.99. The blu bar kit features a silver‑coloured device and is compatible with other blu pod flavours to allow users to switch between profiles.
Shirley Soccio, Head of Consumer Marketing for UK & Ireland at Imperial Brands, said: “With demand for this new flavour expected to grow, we recommend retailers speak with their Imperial Brands Sales Representative to find out more and secure their stock to capitalise on this opportunity and avoid missing out on meeting customer demand.”
