Graham’s The Family Dairy had reason to cheer last week when Carol Graham, Marketing Director, was awarded the Marketing Star of the Year Award at the Marketing Society Star Awards.
Graham scooped the top prize from a shortlist that included marketing leaders from The Scottish Government, Tennent’s, Whyte and Mackay and The Famous Grouse.
She said it was “an honour” to be awarded Marketing Star of the Year, adding: “Graham’s is a genuine family business with a wonderful story to tell, and it’s one that we’ve worked hard to bring to life through our branding, advertising, digital channels and PR to great effect. It’s been an exciting time for the business and this award is, without a doubt, a true highlight of the year.”
Since joining the family business in 1996, Graham has been responsible for driving the branding and marketing behind the company’s growing range of farm fresh produce. Her key achievements to date include overseeing the dairy’s rebrand in 2006; securing new listings across the UK; and this year taking home Brand Success of the Year at the Scotland Food and Drink Awards.
