Diageo has launched a pair of new premix cocktails under two of its most popular spirits brands.
Gordon’s Pink Martini (ABV 5%) and Smirnoff Passion Fruit Martini (ABV 5%) are both available now from UWS, UWG, Spar and JW Filshill with an RSP of £2 per can.
Rolling out in black 100% recyclable aluminium cans, the two RTDs look to capitalise on the flourishing premix cocktail market, currently in growth by 43.8%. They tap into the growing desire for convenience amongst consumers as well as a shift towards premiumisation.
Gordon’s Pink Martini mixes Gordons Premium Pink Distilled Gin, with raspberry juice and natural berry flavours.
Smirnoff Passion Fruit Martini mixes Smirnoff No. 21 Premium Vodka with passion fruit juice, natural fruit and vanilla flavourings, and is lightly carbonated.
Anita Robinson, GB Marketing Director at Diageo, said: “At Diageo, we are continuously researching and innovating to meet the ever-evolving demands of our customers and consumers. With 72% of consumers saying the brand of spirit is important when selecting premix cocktails, we’re extremely excited to be launching two expertly mixed cocktails in a convenient format from two of the biggest spirits brands in the world.”
