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Go Local Programme wins phase 4 approval

'We support local' price tags

The Scottish Grocers’ Federation’s Go Local Programme has secured approval for the roll-out of the next phase of the project.

The fourth phase of the programme will build upon the aim to support convenience stores the length and breadth of Scotland to provide dedicated, long-term display space for locally-sourced Scottish products.

The target is to increase the turnover of locally and nationally produced Scottish products within the convenience store sector, to mitigate lost volumes in other sectors, and to aid economic recovery for Scottish manufacturers and producers.

Phase 4 will see a further allocation of £190,000 for the programme, the selection of at least 40 geographically and demographically diverse stores to secure increased display space for Scottish products, and using the available Scottish supplier databases to grow the number of suppliers and improve customer choice.

Rural Affairs Secretary Mairi Gougeon said: “I am delighted to offer further Scottish Government support for a fourth phase of the Go Local programme. As well as being a fine example of collaborative working between the Scottish Grocers Federation and Scotland Food & Drink, the widespread participation from local producers and store owners is a testament to the success of this programme.

“It is encouraging to see an increase in shelf space for Scottish produce and a growth of nearly 40% in the sale of eligible products.

“We remain committed to supporting local convenience stores, as well as helping consumers access more of the fresh, quality produce they demand from our fantastic food and drink producers.”

SGF Chief Executive, Dr Pete Cheema, added: “Local convenience stores are at the very heart of their communities and perfectly placed to support our wonderful local producers and suppliers across Scotland.

“By supporting retailers and helping them offer their customers high quality, locally sourced, fresh, and healthier food, convenience stores are a key driver in growing their local economy. Benefiting everyone, from customers to producers.”

Stores participating in Go Local see an average increase in the Local Multiplier of £159,000 per annum on the healthier products, while producers also benefit from a “meet the buyer” opportunity, which will take place at the SGF Annual Conference in October.

Phase 4 of the programme will be open to applications between 1 March 2023 to 31 May 2023.

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