Glenfiddich core range gets design makeover

Glenfiddich 12 and 15 year old single malts

The Glenfiddich 12 and 15 Year Old single malt Scotch whiskies from William Grant & Sons have been given new pack designs. The redesign completes a core range refresh, which began with the updated Glenfiddich 18 Year Old, launched in November 2014. 

The new Glenfiddich 12 and 15 year old bottles feature a more confident and dominant stag. Product information is presented on a cream band, which is more representative of the category. They are offered in premium presentation boxes, embossed with the Glenfiddich gold stag and finished with gold foil detail.

Sarah Harding, Senior Brand Manager, Glenfiddich commented: “This is an exciting time for Glenfiddich and we are thrilled with the refreshed core range. Glenfiddich is a superior whisky so naturally we want its presentation to match the quality of the award-winning liquid. The prestigious new look will hopefully capture and reflect our whisky making credentials and the brand’s authenticity and family heritage.”

The new range is available this month.