Pladis has launched ‘Grab a Grand,’ its largest on-pack promotion to date for its Flipz chocolate-covered pretzels brand.
Live now, the promotion offers a £1,000 cash prize each week from now until 23 December this year. Consumers simply need to buy a pack and scan the QR code for their chance to ‘Grab a Grand’.
New, campaign-specific on-pack designs across four of the brand’s bestselling SKUs – Flipz Milk Chocolate (80g PMP and 90g formats), Flipz Peanut Butter (80g PMP) and Flipz Salted Caramel (90g) – alert shoppers to the competition.
‘Grab a Grand’ is supported with PR and shopper marketing activities, alongside a geo-targeted social campaign to drive shoppers in-store. Eligible SKUs are available to convenience retailers now, whilst the on-pack design for Flipz Milk Chocolate (90g) is also available in multiples.
Kate Howe, Brand Manager – Flipz at pladis UK&I, commented: “It’s no secret that costs across the board are continuing to soar, so we wanted to introduce an engaging competition which offers a weekly prize of £1,000 that we know will be genuinely valuable and drive strong appeal.
“Flipz ‘Grab a Grand’ will do exactly that, helping our retail customers drive higher volume sales in the process.”
