Wepa UK, a supplier of private label paper products for the UK and Ireland, is introducing Feel Good – an eco-friendly toilet paper designed for environmentally conscious consumers.
Available to the convenience channel from July (RSP £4.45), each pack will contain nine naturally soft, bright white toilet rolls, made from 100% recycled materials.
The paper outer can also be recycled alongside other household waste.
Feel Good will be manufactured at Wepa Bridgend facility in South Wales, with materials sourced from European suppliers, reinforcing the brand’s credentials, and reducing its ecological footprint.
Feel Good marks the company’s first foray into manufacturing and supplying its own brand in the UK. The launch will be supported by a comprehensive marketing programme including trade and consumer PR, and social media activity across Facebook and Instagram including competitions and giveaways.
Carl Mitchell, Sales Director at WEPA UK, said: “We identified a gap in the market for a high quality, eco-friendly toilet paper that’s kind to your wallet and the environment, while delivering that all important strength and softness that shoppers are seeking.
“Feel Good is perfectly placed to meet these needs, enabling retailers to drive sales from the category, while giving consumers the option to shop more sustainably at a reasonable price.”