Premier retailers and anyone else buying stock from Booker are set to benefit from a major advertising programme running in support of the Euro Shopper range in The Sun newspaper. The advert, which will appear on Friday, features 26 of the most popular Euro Shopper products that are all 50p or less.
To highlight the value of this brand to customers, all 172 Booker branches will be promoting the range with a ‘38,000 customers can’t be wrong’ message’ – which is the number of customers selling Euro Shopper.
The advert itself covers everything from soft drinks through to chocolate, chopped tomatoes, buttery spread and family tissues. The 50p or less products will also be featured on Premier and Retail Club leaflets, backed up with in store point of sale to help retailers highlight the range. Energy Drink and 100g Chocolate also feature on Shop Local 2 Go. Booker is encouraging any independent retailer to take advantage of this national advertisement with Euro Shopper POS kits available free of charge in Booker branches.
“By advertising all of the 50p or less products we are highlighted the amazing value of Euro Shopper,” said Steve Fox, Sales Director – Retail. “These products are available at these low prices everyday from Premier and independent stores and coupled with our market leading promotions, we are confident that retailers can increase their sales and profits while offering outstanding value to shoppers. I would encourage all independent retailers to maximise this opportunity to grow their sales of Euro Shopper – which all deliver a minimum of 30% POR.”