Dr. Oetker pipes up with buttercream icing NPD

Dr. Oetker buttercream style icing

Home baking brand Dr. Oetker has unveiled a ready-to-use Buttercream Style Icing in a selection of flavours.

Dr. Oetker Buttercream Style Icing (400g, RSP £2.50) is available in Rich Chocolate, Classic Vanilla and limited-edition Gingerbread variants. The buttercream can either be used for spreading, filling or piping onto bakes, with the oval-shaped container designed to facilitate easy spreading straight from the tub.

Promotional activity around the launch includes sampling activity and a Proper Tasty video on social media using the product, which follows hot on the tail of the brand’s Mermaid Decorating Kit.

Riccardo Panichi, Head of Marketing for Cake and Dessert at Dr. Oetker UK, commented: “We’ve worked hard to make sure our Buttercream Style Icing is more in line with the British taste than the current offering on the market. Our product has a smooth but firm texture, ideal for both topping and filling bakes.

“We’re so confident consumers will love its velvety, delicious taste that we’re offering a money back guarantee.”