Flour brand McDougalls has rolled out a packaging redesign across its portfolio to improve shelf standout and shopper engagement.
The new look features enhanced visuals, clearer product descriptions, and added recipes and baking tips, aimed at inspiring home bakers and scratch cooks.
The update comes as the flour category shows solid growth, with value up 2.4% and volume up 1%, while McDougalls is outperforming the market with 13% growth in both value and volume.
The redesign spans the full McDougalls range, including Plain Flour, Self Raising Flour, 00 Extra Fine Flour, Supreme Sponge Flour, 30% Wholegrain Plain and SR Flour, Thickening Granules, and Bread Yeast.
