Accolade Wines has branched away from the wine aisle with the launch of Stone’s Gin, taking Britain’s top-selling ginger wine into the £791.9m UK gin market.
Stone’s Gin (ABV 37.5%) will be available at an RSP of £18 for a 70cl bottle.
The launch will be supported with PR led, consumer tasting activity.
The move follows the introduction of Accolade’s Echo Falls Summer Berries flavoured vodka last November.
With UK gin sales on the up, growing by £253m last year, Abigail Whithair, Stone’s Brand Manager said: “We wanted to extend our offering to introduce new consumers to the iconic Stone’s brand and monopolise on the current ginger flavour trend by putting the gin in ginger.”