Ubamarket is adding an Allergen Alerts feature to its shopping app in response to research it commissioned around the nation’s attitudes towards food labels.
The research found that almost half of respondents (44%) find labels impossible to read and wish there was a solution that made figuring out food ingredients easier.
It also revealed that 25% of those surveyed described themselves as vegetarians, vegans and/or coeliacs who have eaten meat, dairy or wheat because of poor labelling.
Given this, UK shoppers will now be able to scan items using the Ubamarket app and receive an alert for any allergens, including whether the item is suitable for vegetarians and vegans.
