Doritos is launching a new TV campaign entitled ‘Devour Doritos Your Way’, which aims to encourage consumers to enjoy Doritos in their own way.
Running until the end of March, a new TV ad features a voiceover from social media personality and entertainer Yung Filly, to help appeal to the Gen Z age group in particular. It centres around the three types of snackers that the brand found everyone can relate to: lickers, chompers and nibblers.
The campaign will be accompanied by an on-pack promotion offering shoppers the chance to win £100 to tap into the growing demand amongst Gen Z consumers for a ‘Night In-In’. The promo will run across the core Doritos range and recently launched non-HFSS pizza flavours until 30 May.
Alex Nicholas, Doritos Senior Marketing Manager, commented: “This bold new campaign focuses on the fun and bold taste of Doritos and is brought to life in a brilliantly engaging way through the use of three different snacker types, showcasing the top ways the nation loves to enjoy Doritos. We know that Gen Z are looking for ways to express themselves and this campaign encourages them to do exactly that.
“Our on-pack promotion further encourages customers to enjoy their ‘Night In-In’ with Doritos and is therefore a must stock for retailers.”
