Spiced rum brand Dead Man’s Fingers has extended its range to include a new, 1.75-ltr bottle format (RSP £50) across six of its most popular flavours.
The move sees the brand’s Spiced, Pineapple, Mango, Raspberry, Passionfruit and Lime all available in the new, larger size.
The new format, which is 2.5 times bigger than a traditional 70cl bottle, has been created in response to ongoing demand from fans across the brand’s social media channels.
Samantha Caulfield, Brand Manager for Dead Man’s Fingers, commented: “Our new 1.75-ltr bottles are the perfect sharing size for barbeques and big nights in, whether that be with a simple mixer, or as a base for a range of tasty cocktails. Therefore, as we begin to approach the spring/summer season we’re confident that this hugely versatile and much loved range in the new 1.75-ltr format will provide retailers with a significant sales opportunity.”
