Weetos is unveiling a fresh new look this March, with the addition of a ‘Loved by kids, approved by parents’ sticker on the front of packs.
This follows WSS shopper insight for June 2020 which found that nine out of 10 kids love, and eight out of 10 parents would recommend, Weetos.
The refreshed packaging also outlines the brand’s sustainability credentials, with all cocoa used for the wholegrain cereal certified as sustainable by Rainforest Alliance member UTZ.
To support the new-look packs, and ensure retailers are making the most of increased demand for Weetos, brand owner Weetabix is investing in further field sales support across the UK this spring.
Helena Blincow, Head of Brand at Weetos, said: “The new look is clearer, bolder, and allows the range to stand out on fixture, whilst ensuring it remains recognisable to our base of loyal consumers. Weetos is rising fast in the tasty cereal category, aligned with the continued trend for all things chocolate, so we’ll be supporting retailers further in the year ahead to guarantee it’s on their ‘must-stock’ lists.”
The Weetos revamped pack design rolls out from 1 March across all SKUs: 500g, 350g and a £2.69 350g PMP.
