Chocs a-whey: Mars launches new protein powder

Mars protein powder

Following the launch of Mars, Snickers and Bounty Protein Bars, Mars Chocolate Drinks and Treats is extending its protein product range with the introduction of Mars Protein Powder.

With the taste of Mars’ caramel and chocolate, the new protein powder contains 24g of protein, 5.4g of branched chain amino acids and less than 200 calories per serving.

Michelle Frost, General Manager for Mars Chocolate Drinks and Treats, said: “The top two sports nutrition products used are protein based, with one in ten of us having consumed both a protein bar, and a protein powder product in the last three months. We initially launched our Mars and Snickers Protein Bars less than a year ago, and recently introduced the Bounty brand to the bar range.

“Consumer interest has been extremely positive, and as the first major confectionery brand to offer protein product alternatives in the UK, we find we are increasingly appealing to these lifestyle users. These are buyers who know and trust the brands, and demonstrate little loyalty to the more specialised brands that operate in this market. The introduction of Protein Powder is a natural extension to our range, and complements the existing line of protein bars for the growing number of protein consumers who use both.”

The new Mars Protein Powder is available in 800g and 1.8kg tubs, RSP £37.99 and £74.99 respectively.