Chiquita is aiming to add a splash of pink to the UK’s fruit bowls in support of Breast Cancer Awareness Month.
The banana producer is adding a distinctive pink label to more than one million bananas in the UK, as part of a campaign to sticker more than 100 million Chiquita bananas worldwide.
Kicking off in retail and wholesale throughout the UK from October 8, Chiquita hopes its stickers will bring the important topic of breast cancer to the public’s attention.
The stickers combine the blue and yellow Miss Chiquita logo with the global campaign’s pink ribbon.
“Miss Chiquita has been putting a personal face on our bananas since 1944 and remains the indisputable first lady of fruit, so it feels totally appropriate for us to support a campaign that offers help, hope and support to women everywhere,” explained John Cockle, Chiquita’s Sales and Market Director, UK and Ireland.
“Bananas are the number one fruit worldwide in the family fruit bowl, which means this is a great opportunity for us to help get this vital campaign in front of people of all ages.”
Breast Cancer Awareness Month is an annual international health campaign organised by breast cancer charities every October and aims to increase awareness of the disease, as well as raising funds for research into its cause, prevention, diagnosis, treatment and cure.