Chicago Town has invested £2.5m in a nationwide multimedia campaign that sees the frozen pizza brand back on TV, supported with social, digital and out-of-home activity, including bus stop wraps.
As part of the campaign, a giant special-build billboard will promote the brand’s Loaded Cheese, Cheesy Stuffed Crust Takeaway pizzas. The innovative ad champions Chicago Town’s generous toppings, made to appear as though the huge billboard has dropped as a result of having so much cheese on the pizza.
Rachel Bradshaw, Marketing Manager from Dr Oetker, said: “We know that pizza fans love our delicious flavour and value our generous toppings. This new campaign will encourage even more pizza moments while showcasing our fully loaded taste credentials.
“We’re really excited to have extended into out of home formats to increase the reach and the impact of our existing masterbrand campaign.”
The multi-media campaign runs until the end of November.