Nisa retailers offer deals to light up Bonfire Night

Firework

Nisa retailers are introducing a raft of deals to help shoppers have a cosy Guy Fawkes Night.

Offers including Ye Olde Oak Jumbo Hot Dogs 560g and Baker Street Classic Hot Dog Rolls 4-Pack for £1 each, Co-op Baking Potatoes 4-pack also at just £1, Stagg Chili 400g at £1.50, and Ben’s Original Long Grain Rice 500g at £2.

Sweet treats included in the promotion are Yorkshire Baking Company Bonfire Treacle Mega Loaf at £2.25 and Parkin Cake is £1.

Drinks on offer include a San Miguel 12-pack or Thatchers 10-pack for just £9, Coca Cola Zero or Diet Coke 12x330ml for £4.50, and a range of wines and spirits are available as part of the promotion.

The Bonfire Night promotion is in stores from 3 November, supported by themed POS, and also featured on Nisa’s consumer leaflets. In addition, offers will be promoted online via Nisa’s website and social media channels, alongside some warming autumn recipes to provide shoppers with meal inspiration.

Laura O’Hearne, Promotions Manager at Nisa, said: “This occasion provides a fantastic opportunity for retailers to drive additional sales, particularly as the Bonfire Night food and drink mission is typically a last minute one for shoppers, and research has found that they prefer to purchase in-store for this event.

“As such, retailers should highlight the great offers available using relevant POS and ensure prominent placing of featured products, as well as stocking additional components to popular Bonfire Night staples, such as hot dog buns, condiments, grated cheese and snacks to help build further basket spend and ensure shoppers enjoy a sparkling celebration.”

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