Tilda taps into Asian trend with Katsu Curry rice

Tilda Katsu Curry rice

Rice brand Tilda is tapping into the growth of shoppers experimenting with modern Asian cuisine at home with the introduction of its new limited-edition Katsu Curry rice.

Made with jasmine rice, this new ready-to-heat recipe from Tilda features a blend of aromatic curry spices including cardamom, cinnamon, cumin and fenugreek, combined with carrots, tamarind and coconut cream. This fusion gives a mild, slightly sweet taste and provides a modern Asian-inspired twist.

Anna Beheshti, Head of Marketing at Tilda, commented: “We know our shoppers are increasingly recreating restaurant experiences at home and really enjoy the taste of new foods drawn from global cuisines. That’s why we are always seeking the latest food trends to help consumers achieve that authentic taste at home in a convenient way. We were the first brand to introduce limited-edition SKUs to the ready-to-heat rice category with highly successful variants such as Peri Peri and Caribbean Rice & Peas. With this in mind, and with modern Asian cuisine high on the agenda for home cooks, our limited-edition Katsu Curry rice is set to be a new favourite with shoppers.”

Available now, Tilda Katsu Curry rice has an RSP of £1.59 per pouch.