International Beverage’s blended Scotch whisky Catto’s has received a new bottle and packaging design, set for release next month.
Inspiration for the redesign was found in the history of the whisky’s founder. James Catto was an ambitious businessman and pioneer of blending who was one of the first to ship whisky around the world when Catto’s was established in Aberdeen in 1861.
The new bottle design has a contemporary aesthetic whilst retaining core whisky cues. The label shape takes inspiration from a boat’s bow and the bottle features a ‘ripple effect’, as though a boat is cutting a path through the waves on the ocean. The design reflects the story of the ocean liners that would have taken Catto’s Blended Scotch whisky to all the corners of the world.
Catto’s Brand Manager Lynne Buckley commented: “The new Catto’s brand proposition epitomises the provenance and heritage at the heart of our blend. Today’s whisky drinkers can identify with James Catto’s pioneering spirit and his dedication to making an exceptional whisky, launched in Scotland with a drive and determination to ship it around the world for people to enjoy. The beautiful new bottles and cartons bring his story to life and give us a striking new look to support our own ambitious plans for Catto’s in global markets in the years ahead.”
Catto’s is blended with a high proportion of malts from the Speyside and Highland regions, and was described in Jim Murray’s Whisky Bible 2015 as “an absolutely masterful whisky which both refreshes and relaxes”.