Cathedral City is making the move to the ‘Sandwich Slice’ format, with larger cheese slices designed to cover an entire slice of bread.
Both Mature and Lighter Mature Cathedral City Sandwich Slices (150g, 6 slices, outers of 13 units) are available from mid-April with a £2 RSP.
A distinctive new packaging design is intended to drive visibility and shout about the “perfect fit”.
Cathedral City Marketing Controller Neil Stewart commented: “Our consumer research found that the square slices currently on the market aren’t optimised for using with bread; over half of consumers revealing that they have to use 1.5 to 2 slices of cheese in their sandwich and almost two-thirds of our sample telling us they wanted a (cheese) slice that covers the whole slice of bread.
“As the only brand to offer this benefit, we are confident that our latest innovation will provide shoppers with the perfect solution to their sandwich needs.”
For stock enquiries retailers should email firstname.lastname@example.org.