Red Bull returns to zero

Red Bull has rolled out Red Bull Zero, a new zero-sugar product with a different taste from Red Bull Sugarfree.

Plain cans (cases of 24 x 250ml, RSP £1.29) launch in April with a price-marked variant to follow in the summer.

The launch will be supported by in-store and out-of-home activity driving awareness in the Zero category, which is currently enjoying growth of over 20%.

For more information, retailers should email customerservice.uk@redbull.com.