Cathedral City has launched ‘Makes It Better,’ a new £7m campaign to remind the nation of the cheese brand’s versatility and commitment to elevating everyday occasions.
‘Makes It Better’ puts a spotlight on familiar dishes such as cheese on toast, jacket potatoes and pasta bakes, showing how Cathedral City enhances these meals with added flavour and satisfaction. The campaign pushes the notion that Cathedral City doesn’t just taste good, it makes everything better.
Now live across TV, video on demand, out of home and social media, the campaign is expected to reach 97% of all adults aged 25-65 during its 21-week run.
‘Makes It Better’ follows Cathedral City’s previous campaign, ‘Our Make It Better Cheddar,’ which aired in 2022.
