Cathedral City has launched a £5m advertising campaign for 2022-23, centred around a brand-new television advert.
Heralding the start of the Saputo Dairy brand’s new three-year ‘Our Make it Better Cheddar’ campaign, the advert will air across national TV, on-demand, YouTube and social media.
Central to the advert are a young boy, his dad and a talking cow, who together uncover what apparently makes Cathedral City cheese taste “so consistently delicious”.
Neil Stewart, Head of Marketing for Cathedral City at Saputo, commented, “We are firm believers that carefully crafted, good-quality cheese is worth enjoying every day. Through our new ‘Our Make it Better Cheddar’ campaign and TV ad, we want to showcase the skill and dedication involved in producing our much-loved cheddar and explain to our target audience that this expertise, commitment and passion together make delectably creamy and consistently great tasting cheese.”
Cathedral City is currently worth £285m in total market, and is bought by almost 44% of all UK households.
