Malibu’s ‘Don’t Drink and Dive’ responsible drinking initiative has returned for 2025, again featuring Olympic diver and knitting enthusiast, Tom Daley.
The campaign, originally launched in 2024, aims to highlight the increased risks of drinking near water in hot weather.
New for this year are Daley’s heat-sensitive, knitted swimming trunks, designed in collaboration with Malibu and his knitwear brand Made With Love. The colour-changing trunks shift from coral below 20°C to yellow above, reminding wearers of the increased risks of drinking and unintentional drowning in hot weather, ahead of World Drowning Prevention Day (July 25).
New research from Bournemouth University has revealed that once temperatures hit 20 degrees and alcohol is consumed, the risk of drowning becomes five times more likely. Further research commissioned by Malibu highlights the danger, showing that a quarter of Brits take more risks in hot weather, while one in three have gone for a swim after consuming alcohol. Additionally, 80% of the nation felt that a contributing factor was a lack of awareness regarding the dangers of drinking and swimming.
As part of the ongoing initiative, Daley appears in The Daley Forecasts – a series of social videos showcasing his weatherman skills. Each clip features Daley in his special trunks, delivering a water-safety message tailored to the day’s weather.
