CCEP’s Capri-Sun brand is once again partnering with Merlin Entertainments for an on-pack promotion – this time, for the World of Jumanji at Chessington World of Adventures Resort.
The promotion gives a free adult or child entry to Chessington World of Adventures Resort with a full ‘On The Day’-priced adult ticket. The resort is home to a theme park, zoo, aquarium and more – and the world’s first World of Jumanji, which is new for 2023.
Running until the end of this June, QR codes on five million promotional packs of Capri-Sun can be used to secure a voucher for buy-one-get-one-free entry, valid until 30 June 2024.
The promotion is designed to reward young families with a fun day out this summer, while boosting sales of the £60m kids’ juice drinks brand.
It is supported by out-of-home, social media and in-store activities.
Promotional packs include 4x200ml multipacks of Capri-Sun Orange, No Added Sugar Orange, and No Added Sugar Apple & Blackcurrant, and 8x200ml multipacks of Capri-Sun Orange, Tropical, Blackcurrant, Jungle, No Added Sugar Orange and No Added Sugar Apple & Blackcurrant. Also included are 15x200ml multipacks of Capri-Sun Orange and 1l bottles of Capri-Sun Orange Double Strength Multivitamin Squash.
