Camelot is expecting huge sales boosts for National Lottery retailers in December thanks to three special bumper jackpot draws and a range of festive Scratchcards to celebrate Christmas.
First in the trio of mega jackpot draws will be the estimated £173m EuroMillions Super Jackpot draw on 1 December, which is expected to provide as much as an 83% sales uplift for National Lottery retailers.
In addition, there will be two £15m ‘Must Be Won’ Lotto draws on Saturday 23 and Saturday 30 December, which could net National Lottery retailers up to 85% in boosted sales.
To help drive sales in retail, The National Lottery’s award-winning Christmas advertising campaign returns this year after a hugely successful first outing last year, while special POS for the draws has already started landing in stores.
Camelot is also doubling retailer rewards in December – giving retailers the opportunity to earn even more for uploading pictures of their Christmas POS. This is alongside the chance of winning one of the big quarterly prizes, including the grand prize of £10,000.
The Christmas spirit continues in store with The National Lottery’s range of festive Scratchcards. From the two £5 games – ‘Merry Millionaire’ with a top prize of £1m and ‘12 Pays Of Christmas’ with £100k a month for a year on offer – to a £3 ‘Festive Fortune’ game with a top prize of £300,000, and the £2 ‘Jolly 7s’ game with £100,000 up for grabs. POS with special metallic ink has been landing in stores since November to promote the ‘£250,000 Gold’ Scratchcard as a fantastic Christmas gift to shoppers.
Camelot’s Retail Director, Alex Green, said: “Retailers can also do a number of things to help drive those extra sales too, including talking to customers about the big draws and making sure POS is sited prominently – something that can earn them double rewards in December.
“They can also suggest buying a Scratchcard at the till, as a gift or as an extra purchase to go with their EuroMillions or Lotto ticket. All this will help towards the £30m raised each and every week by National Lottery players for good causes.”
