Butterkist is back on screens this month with the return of its ‘Make the Moment’ TV campaign, as part of the brand’s overall £3m marketing spend in 2017.
This second burst of TV ads, spotlighting Butterkist’s Salted Caramel variant, runs until September 30 on ITV, Channel 4 and Sky channels.
The ad features a typical living room with family members sharing the same space but not interacting with each other. The mum wants to create some ‘us time’ and knows that opening a bag of Butterkist will transform the room from a group of disengaged individuals into one where everyone re-connects and comes together.
Anjna Mistry, Senior Brand Manager at Butterkist, commented: “We’re excited to have the new-look advertisement campaign back on TV screens, featuring our fantastic Salted Caramel flavoured popcorn alongside our core range.
“Butterkist continues to maintain its position as the nation’s most-loved, no.1 popcorn brand, and with consumers increasing desire to reconnect with family and friends, this campaign should serve as the ideal reminder that Butterkist is the brand for ‘Us time’ and sharing moments.”
The four-week long advertising programme is accompanied by integrated video-on-demand, digital, PR, trade marketing and in-store activity.