British Cannabis has launched a media campaign for its premium flagship range CBD by British Cannabis, as part of a £500,000 awareness and consumer recruitment campaign for 2022/23.
The new advert features target demographic over-45, health-conscious UK consumers using the brand’s range of 100% cannabis CBD oils, full-plant oral capsules, CBD Dermal Patches and CBD Rescue Cream.
Set in the style of a classic health and beauty advert, the ad aims to break down barriers to legal cannabis-derived products, and has gained approval to make more industry-specific references than any campaign to date.
It airs across the Sky and Channel 5 networks.
British Cannabis Managing Director David Ralson commented: “This is a monumental moment for our industry, as this is the first fully-approved TV advert to use ‘cannabis industry’ terminology, including iconography of the industrial Cannabis sativa L. plant itself, reference to our 100% cannabis-based formulas and real-life consumers using our products.”
This is the second venture into mainstream TV advertising for British Cannabis, following a 2020 national campaign for its low-price CBD range, Access CBD.
For stock enquiries call 0203 965 2420 or visit the British Cannabis website.
