Best-one has launched a marketing campaign to help its retailers drive sales of summer favourites including ice creams, soft drinks, alcohol and BBQ foods.
The ‘Summer-Sorted’ campaign runs from June to August and offers promotions on leading summer products in Bestway and Batleys depots.
For the first time in a summer campaign, best-one fascia retailers will also receive gondola end branding in their POS kit, including shelf strips, gondola end fins and headers. This is in addition to a summer makeover for existing shelf talkers, posters and consumer offers leaflets.
From now until September, the summer campaign will promote seasonal occasions themed around families and friends coming together to eat and drink. Kicking-off with the activity for June, retailers can expect to find promotions on BBQ products including sausages, buns and soft drinks. Moving through summer, best-one will shift focus to family days out and summer holidays, with new promotions highlighted every month.
Paul Adams, Head of best-one Sales and Development, said: “Last year retailers were able to capitalise on the summer of football and the unexpected heatwave which hit the UK. In the absence of a big sporting event this year, our marketing team have developed a campaign to help capitalise on the 42% of shoppers who are more likely to do things more spontaneously as a result of hot summer weather.
“Shoppers visiting a convenience store are looking for impulse products such as drinks, snacks and ice-creams, as well as last-minute BBQ favourites such as buns, soft drinks, crisps & snacks, table sauces and beer. We’ve got all of these products on promotion for retailers and consumers and the new POS kit will help highlight the products in store too, with some exciting summer theatre.”