Ice cream brand Ben & Jerry’s has entered a new format with the launch of its Cookie Dough Ice Cream Sandwich.
Inspired by Ben & Jerry’s most popular flavour, the Cookie Dough Ice Cream Sandwich features a layer of vanilla ice cream packed with cookie dough chunks, sandwiched between two soft vanilla-and-cocoa-swirled cookies.
The new product is made with Fairtrade Certified sugar, vanilla, and cocoa, plus eggs from free-range hens.
It is available from this month via Consort Frozen Foods in single-serve (RSP £2.50) and four-pack (RSP £5) formats.
The launch comes as Euromonitor predicts three-year growth of 6.7% for ice cream in the snacking sector.
