Pernod Ricard has joined the pink gin party with the launch of Beefeater Pink.
The premium gin is the first product to be launched by The Gin Hub, a new, stand-alone entity that brings together three of Pernod Ricard’s gin brands under one roof: Beefeater, Plymouth and Seagram’s.
Available from April at an RSP of £18.99, Beefeater Pink (70cl, ABV 37.5%) is described as “fusing natural strawberry flavour, citrus and classic juniper botanicals” to create “a delicate and refreshing gin and one that is visually vibrant with its statement-making shade”.
Eric Sampers, Brand Director for Beefeater Gin, commented: “Beefeater Pink really captures what gin has become, a modern, vibrant, colourful and innovative category, where consumers are not afraid to challenge the classics and conventions. Distilled in London, Beefeater Pink represents the spirit of the city where convention and modernity coexist with each other.”