Perfect Fit launches pet chatbot

Perfect Fit chatbot

Mars Petcare brand Perfect Fit has launched a new online programme to help pet owners keep their precious pooches and pussies in tip-top condition.

The Perfect Fit Plus Programme, which provides weekly tips for pet owners, can be accessed through a chatbot on Facebook Messenger. The chatbot gathers information from the user to create personalised tips and insights for their cat or dog.

Elen Gyulnazaryan, Perfect Fit Brand Manager, said: “Our Perfect Fit Plus Programme is designed to help owners care for their pets with everything from nutrition to exercise and the chatbot makes it even easier for owners to access our four-week online programme. Using artificial intelligence technology, the programme creates personalised advice specific to the needs of each cat or dog – a UK first.”

In January, Perfect Fit was voted Product of the Year in the dry dog food category. The brand has also recently launched a Perfect Fit Cat Pouch.