Pladis has launched McVitie’s Jaffa Cakes Pocket Packs, a new format that caters to the increasing demand from young adults for on-the-go consumption.
Intended for adult lunchboxes, the individual pocket packs contain three cakes in easy-to-carry packaging and are sold in multipacks of six with an RSP of £1.79.
Kerry Owens, pladis UK & Ireland Marketing Director for Sweet, said: “We constantly look for new ways to innovate our most popular products and ensure they cater for the needs of all our shoppers.
“Food to go is a growing trend which our new McVitie’s Jaffa Cakes packaging format taps into, providing a convenient solution for portion control, portability as well as long-lasting freshness.”
