Red Star Brands has launched BeatBox, the number one single-serve RTD in US convenience stores, in the UK.
Known as the ‘Original Party Punch’, BeatBox combines a neutral wine base with bold fruity flavours.
It is available in four 6.1% ABV variants – Blue Razzberry, Juicy Mango, Orange Blast and Fruit Punch – from a number of wholesalers. In Scotland, these include JW Filshill, UWG and UWS.
The striking 330ml recyclable Tetra Pak cartons have an RSP of £3.29 and are designed to deliver high on-shelf visibility.
The UK launch will be supported instore with a wide range of branded PoS materials and FSDUs, alongside monthly influencer campaigns, sampling events and high-profile activations at festivals and events throughout 2026.
Originally founded in the US in 2012, BeatBox has grown into a $250m+ brand and one of the fastest-selling RTD alcohol lines in the country. It gained national attention in 2014 on Shark Tank, the US equivalent of Dragons’ Den, when the founders secured a $1m investment – the largest in the programme’s history – from billionaire tech bro Mark Cuban.
Today, BeatBox is sold in all 50 US states, across 130,000 retail locations.
“We’re thrilled to be bringing BeatBox, one of the fastest-growing ready-to-drink beverages in the United States, to the UK,” said Ryan McCann, Director at Red Star Brands. “BeatBox delivers big bold flavours without carbonation, gluten or sugar overload, making it a go-to for those of drinking age who want more than just alcohol.”
