Fuel brand JET has launched its 2025 advertising campaign, ‘JET Carousel’, the latest instalment in its long-running ‘Keep on Moving’ series.
The campaign celebrates the role of forecourt retailers and staff in keeping communities moving, with a bold, theatre-inspired film built around a rotating set that spotlights everyday customer journeys.
Scenes include a school run, a road trip and a playful moment between colleagues, all centred on a JET forecourt. The film highlights real moments of care and connection, such as a staff member helping a time-pressed mum and students grappling with a stubborn car boot.
The campaign runs for four weeks across broadcaster video-on-demand platforms including ITVX, Channel 4 and Sky Go, as well as social media. UK-wide radio ads featuring English and Scottish voiceovers will follow later in the year.
Áine Corkery, Manager, Brand, UK Marketing at Phillips 66 Limited, said: “This campaign shines a spotlight on the journeys we enable, the communities we’re part of, and the everyday customers who visit our sites.”
